Been going through my voluminous electronic files of studies about cause marketing and corporate social responsibility (CSR) and I came across again a 2008 poll of corporate communicators that found they want their companies to engage in more CSR; they just can’t come up with a good business reason for doing so or decide who should drive it. The poll, from Ragan Communications and Pollstream follows a 2008 study from IBM ( covered in this space ), that reported that corporate executives want to see more CSR, too, and were devoting resources to it. The poll was part of a series from Ragan that regularly queries some 425+ corporate communicators in North and South America, Europe, Asia, Africa and Australia. The communicators split almost evenly over the issue of who should run a company’s CSR efforts. Just about 50 percent said it should be a standalone department that reports directly to the CEO. The other 50 percent said CSR should fall under either media relations, internal communi...
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