Cause Marketing

Now through December 31, 2010 when you ‘Like’ Coupon Mountain on their Facebook page , the company will donate $1 to Toys for Tots , up to $50,000. CouponMountain.com specializes in delivering discount offers to subscribers and visitors. I confess that I don’t entirely understand the company’s business model, but I assume it’s based on referral fees and sponsored listings. But I think it’s safe to assume that the more people that subscribe and use the service, via the website or through Facebook, the better for CouponMountain.com. So the approach, which rewards sign-ups (which would include Facebook ‘Likes’) is not surprising. But it may come too late in the Holiday Season to be as effective a cause marketing promotion as it could be. You, my faith reader are sophisticated as to the things of the world. You know that Toys for Tots can make good use of donations whether they come in December or in July. However, for the less worldly-wise Toys for Tots screams Christmas gifts. So a prom...