Cause Marketing

I saw a recent post on Just Means critical of Kellogg’s new cause marketing campaign called ‘ Share Your Breakfast ’ and I wondered, should sinners or the impious be permitted to pray? Should teachers wait until their students know the alphabet before allowing them to speak? Should I, as a man, wait until I’m emotionally available to my wife before I listen to something she’s telling me? Is Nobelist Al Gore the only person who can legitimately donate to Greenpeace or the Sierra Club ? Or, while we're on the topic of charitable donations, could any company ever be morally upright enough to make donations to a good cause via cause marketing? The post in question was written by staff writer Akhila Vijayaraghavan, whose beat at Just Means is corporate social responsibility. She writes: “Some of the products that Kellogg has been promoting as part of its campaign includes Frosted Flakes and Nutri-Grain bars. However both products have been criticized for the high levels of sugar tha...