Henkel, the large German consumer products and adhesives company has come in for some criticism in these pages for stingy cause marketing payouts and even bad copyediting. I’ve got more criticism this time out, only of the constructive variety.
Through the end of September 2011 Henkel is running a contest to find the best ideas to improve school fitness in America and get a shot at three $10,000 prizes awarded to one elementary, one middle, and one high school.
Here’s how it works: Enter your school at Henkelhelps.com. Then work your social network to get the most votes from the public. The cause is called Alliance for a Healthier Generation , founded by the American Heart Association and the William J. Clinton Foundation.
The mission of the Alliance for a Healthier Generation is to “Help cultivate a healthier generation of children today so that we will have a healthier America tomorrow.” The Alliance keeps a database of fitness approaches on its website.
Large cash prizes...
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