Cause Marketing

Time to Dust Off Your Plans For Getting Your Charity on Radio In more than 100 markets in the United States radio station owners are programming dozens of new channels. Maybe one of them could carry programming for and about your nonprofit. I’m talking about HD Radio or digital radio. What is HD Radio? HD Radio offers a quality of sound similar to what comes out of your MP3 player, meaning less hiss and static than AM or FM. HD Radio is a terrestrial signal (as opposed to a satellite signal) broadcast by the same radio stations that are already in your market. Unlike satellite radio, HD Radio is subscription free and for about the next year or so it's also commercial free. Broadcasters can include data channels that display on your digital radio tuner such things as what song you’re listening to and what’s on related channels. HD Radio channels can NOT be heard on standard radios and require a digital radio tuner, which start around $100 in the United States. Here’s how it works...