Cause Marketing

The New York office of design firm Beattie McGuinness Bungay has designed and is now selling an infant blanket meant to help new parents in the developing world to understand things like vaccinations, average infant growth, breast-feeding, illness-warning signs and the like, and they’re taking a BOGO approach to marketing the blankets. ‘The Information Blanket’ is made of double-knit cotton…loomed in North Carolina and screen printed and lock-stitched in New York City… and features bold info-graphics screen-printed in water-based dyes. You can see the blanket at the left from this article in the June issue of Fast Company magazine. The BOGO (Buy One, Give One) price is $40 and the donation-only price is $25. Plainly BMB wants you to buy two. The first batch of Information Blankets are headed for Uganda, where, the website says , the infant mortality rate is 76.9 deaths per 100,000 births. The comparable rate in the United States is 6.3. In Japan it’s almost half again lower at 3.2 de...