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Showing posts with the label Joey Logano

Cause Marketing That’s Good for a Laugh

When you record your digital laugh at Coke’s online ‘Smile-izer’ the cola giant will send $1 to the National Park Foundation, up to $50,000. Here’s how it works: go to the mycoke.com website , make sure that your webcam and/or microphone is enabled, then press the site’s record button and laugh for about 20 seconds, give or take. The campaign was activated with online ads (I saw it in my Gmail account). You can share your laugh and others via Facebook, Twitter and email. Here’s mine . Here's how the email notification reads: Your friend would like you to check out Smile-izer. Submit your own laugh today and we'll donate $1.00* to a super cool cause. *Up to $50,000. Coca-Cola Smile-izer The Smile-izer site has a bunch or caramel-colored bubbles floating from the bottom to the top of the page. Click on one and listen to the accompanying laugh. In addition to regular people like myself, I heard laughs and saw bubbles from American Idol host Ryan Seacrest, along with a bunch of NA...