Cause Marketing

In the UK a tombala is a revolving drum typically turned by hand and used in lotteries or raffles. Tombala also describes a small-scale lottery, like at a community event. Today we have two things in our tombala. The first is a campaign from Denmark that uses glass bottle recycling to raise money for nonprofits. The second is from Cox Communications in the United States that is part Yelp.com, part AngiesList.com and a fundraiser for charities at the same time. The Fortune at the Bottom of the Bottle As a kid growing up I earned money by taking glass bottles back to stores for the $.o5 cent deposit. The beverage bottling companies put the kibosh on bottle deposits in most of the 50 states (and worldwide, for that matter). Still 11 states have bottle deposits. Worldwide bottle deposit laws are in force in parts of Canada, parts of Australia, in Germany, Scandinavia and Denmark. Now in Denmark when you return bottles to the retailer Coop Denmark’s 14 Kvickly xtra stores, you can choose ...