Strategic cause marketing like strategic philanthropy is one of those things to strive for. And as a blogger it's a topic that is all but evergreen. Strategic cause marketing means there’s a logical connection between the cause and the company. So, a logical charity for a hair salon to support is Locks of Love, which makes wigs for people who have lost their hair due to a medical condition. A logical charity for children’s book publisher is a children’s literacy cause. A restaurant chain might choose a hunger charity, etc. But certainly not all cause marketing is strategic. Nor should it be. Imagine how limited a cause with great affinity like UNICEF would be if they limited their sights to only those companies that sell to children in the developing world. In the last few days I’ve come across two splendid examples of strategic cause marketing and strategic philanthropy. The first is from a pair of cheeky product designers who run an online retail outlet called ‘ the .’...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.