How the Save Matt Campaign Came Together and Was Promoted Tuesday’s post was about how to use public relations to drive a cause-related marketing campaign drawing on the experience of the American Heart Association , RoyalPhilips Electronics and their Save Matt campaign. This posting will talk about how that promotion came about and outline some details and major elements. The Save Matt promotion offered the American Heart Association $500 (up to a maximum of $20,000) for the signature of each celebrity who signed Philips' paper mannequin training mat (called 'Matt') during the run of the 2007 Sundance Film Festival in Park City, Utah. At the end of the Festival Matt will be auctioned on eBay for an additional donation to the AHA. Philips sponsored the Village Lift credentialing area. A variety of Philips products were on display in the area, called the Philips Simplicity Lounge. Among those products were some of the company’s automated external defibrillators. Celebrit...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.