Cause Marketing

This post is about teen sex (or abstinence therefrom), although this blogger is not talking about the sketchy MTV drama series Skins . Instead this post is about an advocacy cause marketing campaign from The Candies Foundation , “a non-profit organization that works to shape the way youth in America think about teen pregnancy and parenthood.” Candies , for whom the Foundation is named, is a teen fashion brand. The Foundation is against teen pregnancy and advocates for both sexual abstinence and protected sex among teens, which is usually set as a dichotomy in the American culture. You can see how that plays out in this PSA from the Foundation featuring teen mom Bristol Palin, who campaigns for abstinence and Mike “The Situation” Sorrentino who says he is all about protected sex. The Foundation’s campaigns run in teen magazines and youth electronic media. The ad above, from the Alden Keene Cause Marketing Database, ran in the May 31, 2010 issue of J14 magazine. That's Bristol Pali...