Project Potential from Kraft's ready-to-eat meal brand Lunchables sounds like a wondrous effort. In the ad at the left from the May 2010 Glamour magazine, a little girl is said to be leaping from princesshood to… maybe … the presidency thanks to Project Potential. And what is Project Potential? The ad promises to send 50 entire classrooms on fieldtrips. I suppose that a class fieldtrip could help someone fulfill their potential. Peter Parker got bit by a radioactive spider on a class fieldtrip and became Spiderman after all! Says the website : “It's not a reach when their potential is so great. That's why we're dedicated to providing kids with as many academic learning opportunities as possible—to help them reach their full potential! Every time you buy LUNCHABLES Lunch Combinations, you're supporting our efforts to help kids realize just how far they can go in life.” Wow! No wonder I’m such a schlub. I didn’t go on enough fieldtrips as a schoolchild. Listen, I’m h...
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