It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died. It’s also fair game for cause marketing around military veterans and causes. Kroger the giant grocery chain, for instance, is running a year-long campaign on behalf of the USO that has a natural inflection point right now. In-stores the campaign shows as a bunch of splashy well-placed signage, plus notices at every checkout counter asking customers to donate to the USO. Regular readers know how much I love those big budget cause marketing campaigns. But, then again, Kroger is a $90 billion (sales) company. They can afford splashy. However, Kroger is the 23 largest company in the Fortune 500. While there’s plenty we can learn from the likes of Kroger, the effort at the left is a little more approachable for most businesses. Here’s the offer: Piano Liquidators will donate 10 percent of proceeds from the week of Monday, May 21 through Monday, May 28...
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