Cause Marketing

Cause-Related Marketing, Sans the Cause Target advertised this gift card in their weekly flyer meant to be given to teachers in appreciation for their efforts. Why? Because “teachers inspire and guide children to learn and grow and achieve their dreams.” What should we do? “Show your teachers how important they are to you during National Teacher Appreciation Week, May 6-12.” How? Well “The World’s Best Teacher Giftcard” is available in Target stores and online at Target.com. Why now? Because for many kids in the States the school year ends in about three weeks. The offer turns on “National Teacher Appreciation Week.” In fact, the full title of the week is “The National PTA Teacher Appreciation Week.” The National PTA Teacher Appreciation Week has been the first full week in May since the PTA founded the observation in 1984. The National PTA is an umbrella group, a 501(c)(3) charity, that leads and coordinates more than 23,000 affiliate Parent Teacher Associations in every state in th...