Cause Marketing

If 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like? In this is the second half of my interview with NeoMedia Technologies acting CEO Laura Marriott, gets down to the nitty-gritty of how causes are using 2-D barcodes, and what they ought to consider doing in the future. (Read the first half of the interview here). Describe how causes or their sponsors are currently using 2-D barcodes in marketing, promotions, PR, or fundraising? Two examples for how causes are using mobile barcodes is outlined below: Ed Randall’s Bat for the Cure, a non-profit organization dedicated to raising awareness about prostate cancer and supported by a partnership of mobile companies, launched the One Too Many: One Million Voices Against Prostate Cancer mobile campaign in June 2010, using both an SMS shortcode and 2D barcode to enable men and their families everywhere to quickly and easily sign up to a petition in favor of policy changes ...

In January I posted on my idea of putting QR codes on paper icons as a way to bridge the digital and print worlds. So far as I know no one has yet done so. But do call me if you want to try. I’ll help you put the campaign together for a bargain rate! But companies and causes are using 2-D barcodes in their marketing. (A QR code is a kind of 2-D barcode). And one of the leaders in the software that makes this bridging possible using mobile phones is NeoMedia Technologies , led by acting CEO Laura Marriott. Ms. Marriott, at left, kindly consented to an interview on what’s trending now with mobile barcode technologies, how causes and sponsors are using it, and what’s next. Today in the first half of our interview, she gives a quick overview 2-D barcodes and explains how causes are using the technology right now. For rookies like me, what's the difference between 1-D and 2-D barcodes? 1D, linear barcodes such as the Universal Product Code (UPC) and European Article Numbering (EAN) cod...