Cause Marketing

My email box has been filling up with releases from PR types about various campaigns. A handful are even about cause-related marketing! Here then is a grab bag of worthy social marketing campaigns that don’t warrant their own posts, but are nonetheless worth mentioning. Nov 19 was Luzianne Coffee’s “Non-Bitter Monday.” The event included trash pickups in five cities in Louisiana, and a $50,000 donation to be split among six charities: Make-A-Wish, Toys for Tots, Teach for America, Gulf Restoration Network, Habitat for Humanity, and America’s Wetland. The exact split is to be determined by votes collected at endbitterness.com . Voting ends March 31, 2008. Reprise Media, a search engine marketing and optimization outfit out of New York City, and a division of Interpublic, has launched a pro bono initiative for nonprofits. Their first client is the Center for Global Development, a nonprofit think tank. Other nonprofits are invited to apply for Reprise’s SEM, SMM and SEO services at their ...