Every couple of months it seems I hear of another television ‘network’ that is devoted to airing programming from and on behalf of nonprofits. Inevitably the network delivers its signal entirely online. Often as not the network enjoys a flash of publicity before ultimately flaming out. But the Starfish Television Network , a 501(c)(3) charity which broadcasts over the air (via Dish 1000, channel 9408) as well as streaming live on the Internet, is approaching the important one-year milestone. The management at Starfish, for whom I’ve done work in the past, knows very well what the Network's shortcomings are. They need some “appointment” television shows. That is, programs so compelling viewers will come back every week to watch them. They need wider carriage. And, it goes almost without saying, they need more money. And of course there’s the usual chicken and egg problem that all nonprofits face in their early years. They have good ideas for programs, but currently lack the money t...
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