It can’t come to soon for those in Haiti, but cause marketers… including some from smaller entities… are using the power of cause marketing to support relief efforts in the earthquake battered country. What follows is a representative few. But it’s an important list because it demonstrates that you don’t have to be an A-list celebrity, like George Clooney and pals , to do your part. If you see more examples of cause marketing on behalf of Haiti and Haitians I hope you’ll either email me at aldenkeene @ gmail [dot] com or comment below. One of the most prominent examples comes from Zynga, creator of the virtual worlds and games including Farmville, Fishville, Zynga Poker, and Mafia Wars. When you certain buy virtual items from Zynga for use in those games, a donation is made to the U.N’s World Food Programme. The donation to Haiti relief efforts from Zynga users is already north of $1.5 million ! Paper Culture , an online stationary story, is donating “100 percent of all proceeds from i...
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