Cause Marketing

I opened up the Alden Keene cause marketing database and set the dial to ‘way back.’ This ad from KitchenAid benefiting Susan G. Komen is from Sunset magazine in October 2002, the year most of today’s third graders were born and a just a year after KitchenAid started its sponsorship of Komen! There’s a few things that have changed. But many more that haven’t. Let’s analyze the changes and similarities one by one. The most obvious change is Komen’s name and logo. In 2002 Susan G. Komen for the Cure was still using its old silhouette logo and name. Unchanged is Komen’s use of the ribbon, now in its 25th year. The 9-cup pink-colored KitchenAid stand mixer, model KSM150PSPK is still available. Full retail price of the mixer is $299.99 . It’s hard to find independent confirmation, but I believe that’s the same price KitchenAid charged for the KSM150PSPK in 2002. Other pink KitchenAid countertop appliances that generate smaller donations include a blender, food chopper, and food processor, ...