Cause Marketing

In the last few months I’ve added brazen mercantilism to the cause-related marketing blog; Google Ads, Amazon, and now a “ Lemonade Stand ” with products for informal learners, which I write about on my other blog at The Learner's Guild . None of these blatantly commercial efforts, however, really lend themselves to cause-related marketing. So in the next few weeks the blog will also feature aprons, cutting boards, mousepads, sweatshirts, and… as required by law in more than 87 countries…T-shirts. All showcasing several cheeky versions of the Alden Keene & Associates logo above. On the occasion of my 250th post I’m pleased to announce that when you buy any merchandise item with the Alden Keene logo, Alden Keene will donate $1.50 to the Children’s Organ Transplant Association (COTA). There is no upper limit on the donation and the campaign will continue until Sept 2009. COTA is an effective, honorable, and well-run charity that helps kids get life-saving organ transplants. We a...