Half Baked ACH Foods, which owns food brands including Mazola cooking oils, Spice Islands spices, Fleischman’s Yeast, released on Sunday the FSI on the left in support of their campaign for Susan G. Komen called Bake for the Cure. In the campaign, when you buy any of a dozen or so participating ACH brands and submit proof of purchase at the Bake for the Cure website, the company will donate 25 cents per sku. The campaign's minimum donation is $250,000. ACH will also donate another 10 cents every time someone posts to the website or exchanges a recipe. The maximum donation is capped at $350,000. The agency for the campaign, Market Vision , has a multi-cultural marketing focus and to a degree Bake for the Cure targets the Hispanic market. Program materials are being distributed in Spanish and English and the website, while in English, could accept Spanish-language recipes. Komen also makes their breast cancer information available in Spanish. It’s a nice enough campaign, but has a ‘...
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