Cause Marketing

Coulda Woulda? Shoulda Imagine an existing event with a successful 30-year history aimed at women in business. Imagine a well-known celebrity pundit and mother as the keynote. Now imagine a nice cause ‘overlay,’ as we used to call it at Children’s Miracle Network : maybe a donation is made to a local kids cause with every early registration. Maybe there’s a silent auction at the event benefiting single moms in poverty . Maybe there’s an incentive for bringing usable professional women’s clothes that would go to Dress for Success . Or maybe there’s a breakout session that explains to attendees how to add the power of cause-related marketing to their companies or businesses. (All modesty aside, yours truly could help with that). Well in this ad for the Annual Women & Business Conference and award luncheon you’re going to have use your imagination, because neither the sponsors… American Express, Wells Fargo, the Salt Lake Chamber, and others… nor the organizers included a cause-relate...