Sweet Music to the Cause-Releated Marketer's Ears Is there any setting that cause-related marketing couldn’t be effectively utilized? People ask me that question from time to time and my usual answer is “probably, I just haven’t found it yet.” Once best known as a packaged goods promotion, nowadays cause-related marketing is even successfully used in B2B settings, although I’ve never heard any writer or researcher address that particular wrinkle. So I’m not surprised to find cause-related marketing utilized by Cantilena Music , which provides commissioned music for companies, weddings, birthday and valentines gifts, and the like in packages ranging from $1,800 to more than $5,500. The price varies based on how many instruments the commission is to be written. Cantilena… which means a “sustained, smooth-flowing melodic line”… coordinates musical commissions for its stable of composers. As the commissioner you get a classical-style piece several minutes long, the sheet music signed b...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.