Snickers, the candy bar brand from Mars Inc., is a prominent and generous supporter of the anti-hunger charity Feeding America. So why are they doing something that looks suspiciously like faux cause marketing? The ad in question is from Sports Illustrated magazine and depicts a bee, a roaring grizzly bear, insult comedian Don Rickles, and actor Joe Pesci, who specializes in playing out-of-control-angry mob characters. The ad depicts a kind of gas gauge with an arrow and the headline “How Angry Does Hunger Make You?” That headline seems custom-made for a cause marketing campaign. Are you hungry enough to really do something about the crisis of the hungry in United States?, is where this ad could be heading. If so, kill two birds with one stone by grabbing a Snickers. When you do, we’ll make a donation to our long-time partner Feeding America. But this isn't an ad or an effort in support of Feeding America. Certainly past Snickers efforts for Feeding America have featured much more...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.