The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. They are: Super Bowl… $336 million Summer Olympics…$176 million Fifa World Cup…$103 million NCAA Men’s Final Four…$90 million Winter Olympics…$82 million Rose Bowl…$72 million MLB World Series…$61 million Kentucky Derby…$59 million 9. NBA Finals…$58 million I notice that your nonprofit isn’t on the list. Indeed, no nonprofit is. There’s two reasons for that. Forbes compiled a list of the top sports event sponsorships. I’ll get to the second reason in a second. But cause marketing is… in the main… just a form of sponsorship. Why isn’t your cause making a $336 million per day like the Super Bowl? Think of all the advantages your cause enjoys. It has tremendous heart. It has a list of supporters who literally open their wallets for you several times a year. Some of your supporters are as passionate about your cause as any face-painting fan of...
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