Cause Marketing

Starting today you can use the We&Co smartphone app to thank firefighters, police officers and other first responders who distinguished themselves by their bravery, sacrifice and service during the attacks of 9/11 ten years ago in partnership with The New York Says Thank You Foundation . The goal is to generate 10,000 ‘thanks’ through the We&Co app . We&Co is a location-based mobile app in the vein of Foursquare or Yelp. Only instead of rallying to sites to collect badges or grade meals, We&Co helps you to rate favorite service providers: a barista, stylist, bartender, waitress, and the like. We&Co takes the emphasis off the place and puts it on the people. It’s the anti-Groupon, We&Co co-founder Jared Malan told Good, because instead of being drawn by discount prices people will come to establishments for outstanding service. Service providers end up with their own ratings, which has the potential to become a kind of social currency. For that reason We...