Cause Marketing

A new survey from the U.K. finds donors still chary about donating via some technology-enabled means. The survey finds that 51 percent of Britons have put some money in collection canisters, while 31 percent have made donations through donation boxes at the charitable institutions themselves. But only two percent had participated in change round-up schemes whereby people add some change to round it up to the next highest pound, with the additional amount going to charity. In the U.K. they call these “round-pound” donations. Fourteen percent said they’d donated via text message, a mechanism that has been around several years longer in the U.K. than in the United States.  Meanwhile, less than 1 percent had donated via ATMs. Only 2 percent said they’d consider doing so in the future. The research was conducted for the National Funding Scheme by Ipsos Mori. Says the website, "the National Funding Scheme (NFS) allows UK and visiting tourists to easily make a donation through digital c...

CLOSE ON GUS -- He holds the envelope in his hand, trying not to show his excitement. But you can practically hear his heart pounding. Now, almost afraid to look, he slowly edges the check out of its envelope. He closes both eyes. Now he opens one eye and peeks. INSERT -- On the "Expenses" check emerging from the envelope. First we SEE the name: AUGUST GORMAN. And then...the amount: $85,789.80! GUS (o.s.) (quietly) Pennies from heaven. Round-Up Some Change Imagine if, like Richard Pryor’s character Gus Gorman in Superman III, that the charity you work with or for could get just a few pennies from each retail transaction. It wouldn’t necessarily mean an $85 million payday, but a bunch of pennies really adds up. (The excerpt is from scifiscripts.com . Superman III was written by David Newman and Leslie Newman). If the charity you work for or with generates a lot of affinity and has a particularly strong relationship with a retailer or a banking institution, you may be a likel...