A new survey from the U.K. finds donors still chary about donating via some technology-enabled means.
The survey finds that 51 percent of Britons have put some money in collection canisters, while 31 percent have made donations through donation boxes at the charitable institutions themselves.
But only two percent had participated in change round-up schemes whereby people add some change to round it up to the next highest pound, with the additional amount going to charity. In the U.K. they call these “round-pound” donations.
Fourteen percent said they’d donated via text message, a mechanism that has been around several years longer in the U.K. than in the United States.
Meanwhile, less than 1 percent had donated via ATMs. Only 2 percent said they’d consider doing so in the future.
The research was conducted for the National Funding Scheme by Ipsos Mori.
Says the website, "the National Funding Scheme (NFS) allows UK and visiting tourists to easily make a donation through digital channels to any participating cultural institution in the UK."
Sally Panayiotou, head of charities research at Ipsos Mori, conjectured that Britons just aren’t ready to do round-pound donations because they’re accustomed to see collections boxes near the cash register.
Nor is "ATM giving... something people are used to,” she said. “They are conscious of wanting to get in and out quickly."
Labels: cause marketing, cause marketing in the UK, Change Round Up, Corporate Social Responsibility, IPSOS, National Funding Scheme, Sally Panayiotou