Cause Marketing

For the next two years, says the press release , Time Warner Entertainment and Time Warner businesses will be supporting the work of the International Rescue Committee, Save the Children and Mercy Corps in the horn of Africa, which is in the throes of a deadly drought made worse by wholesale political instability in Somalia in particular. Called ‘We Can Be Heroes’ the face of the campaign will be DC Comics superheroes Superman, Batman, Wonder Woman, Green Lantern, Aquaman, The Flash, and Cyborg. When you make a donation at We Can Be Heroes website, DC Entertainment will match your donation up to $1 million. DC Entertainment is owned by Time Warner. Time Warner also sells T-shirts, mugs, i-Phone cases and stainless steel water bottles emblazoned with the silhouette of the Justice League superheroes in front of an outline of the African continent. Fifty percent of the purchase price of the merchandise goes to the cause. This is where I say something really catty like Time Warner cares s...