Cause Marketing

... It Works, Cause-Related Marketing Works! The Utah Food Bank is a monster of cause-related marketing in my state this time of year. The need for food is slightly higher in this season, but the fact is they use the generosity of the Christmas season to generate food donations that will see them into next summer; that’s one of the reasons why they ask for canned goods. To cite just a few examples, right now all the TV advertising for Jiffy Lube , the quick oil-change outfit with 70 locations in the state, highlights their long-standing relationship to the Utah Food Bank. TV ads on behalf of the Utah Food Bank are also airing from Smiths (a grocery chain that’s a part of Kroger), Wells Fargo (a national bank), and Siegfried & Jensen (personal injury law firm), among others. There’s also direct mail campaign provided by the sponsors, and newspaper and radio ads. I haven't seen it yet, but they usually do a publicity stunt for public relations purposes as well. I’ll do a fuller ...