There's just a few more donation days before Christmas for your local food bank... or Toys for Tots, or Sub for Santa, or the Salvation Army’s Giving Tree... and this ad that appeared in a Walgreen sales flyer in late November made me wonder about the business value to a retailer or firm of serving as a drop-off point. Here’s what I came up with: Publicity Walgreens got a little positive publicity from the Ellen DeGeneres Show. You might get something similar in your local market if your local Giving Tree or Sub for Santa effort has media sponsorship. New Sales Walgreens put the ad on the same page as a spread of fairly inexpensive toys, the subconscious message being that if you’re of the mind to do so, you could just buy one or more of these toys and deposit it in the collection barrel. Likewise, if you’re outlet is a grocery store, someone could certainly add a couple extra cans of tuna or chili con carne to their shopping cart and drop them off in the food bank’s bin on your wa...
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