Cause Marketing

Inspiration Bracelet for the Parkinsons Unity Walk Thanks to Lance Armstrong and his Lance Armstrong Foundation , we all know how to do a bracelet campaign. You pick a supplier from the hundreds or even thousands out there. You try to find a color and a saying that seem emblematic of your cause, and you sell it for $1 at your charity’s events or online. [BTW: Today, Tuesday May 13, is LiveSTRONG Day] If by now plastic/silicone/rubber bracelets seem a little ‘me-to’ then consider this bracelet campaign from New York City artist-sculpture David Stevenson benefiting the Parkinsons Unity Walk. When you buy the sterling silver bracelet at the left called ‘Inspiration’ for $175, 40 percent (or $70) goes to Parkinson’s Disease research. The Unity Walk, which takes place each April in Central Park, was inspired by Marlene Kahan, executive director of American Society for Magazine Editors, who was diagnosed with Parkinson’s Disease in 2004. The Unity Walk people commissioned the bracelet from...