Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate . The top 10 were : Publix Super Markets Google UPS Kellogg’s Amazon.com Berkshire Hathaway FedEx Campbell Soup Baxter International 3M By my count I’ve seen cause marketing from six of the top 10 and 33 of the full list of 50 companies. According to the BCCCC the index is based on a survey of “how the public perceives a company in three dimensions:” "Citizenship: Does the company contribute positively to its surrounding community in a socially and environmentally responsible fashion? "Governance: Is the company business run in a fair and transparent fashion? Do stakeholders associate the company with high ethical business standards? "Workplace: Are employees treated fairly and paid a decent wage? Does the company invest in developing employee skill sets and career opport...
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