Skip to main content

Posts

Showing posts with the label World Health Organization

Cause Marketing Google Glass

The New York Times says that Google Glass is in talks with Warby Parker to make sure the augmented reality head-up display isn’t just geeky-cool, but cool looking. Google Glass is basically a computer that allows you to take a picture or record video of whatever you’re seeing using voice commands, and then send it off to your social network. It displays map instructions in real time, translates words, allows you to read your Gmail, and answers spoken questions like ‘how long is the Brooklyn Bridge?’ Google is holding an essay contest on Twitter and Google+ to recruit beta testers. Enter before Feb 27, 2013 and be prepared to pay $1500, plus tax! That's Google co-founder Sergey Brin on the left wearing a pair. Meanwhile, Warby Parker is famous inside and outside of cause marketing circles for its use of BOGO, buy one-give one. When you buy a pair of Warby Parkers the company gives a second pair of glasses to someone in need. BOGO is a defining part of Warby Parker’s unique s...