Today’s post describes three BOGO (buy one, give one) cause marketing campaigns from outside the United States. Read yesterday's post on BOGO here . Included in this list is 'Plus One' from Darford International, a dog food manufacturer in British Columbia, Canada, which is the most brilliant example of BOGO cause marketing I’ve ever seen so far. It's well named, well thought-out, and, I think, likely to improve Darford's long-term sales prospects. The wonderfully-named Baby Teresa , based in Tasmania, Australia, offers BOGO onesies. Baby Teresa also takes applications to join them when they distribute the onesies in developing world countries. B1G1 is a kind of giving society based in Singapore that enables companies to do transactional cause marketing without a bunch of set up or hassle. Among its offerings is a business card that offers a $1 donation to the charity of choice for the person who redeems it. Plus One , from Darford International in British Columb...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.