Huzzahs to Rotary and Kiwanis, the Un-Red While everyone else is fawning over the new Red campaign, your humble servant is reviewing a very local campaign that gathers coats and winter items for the less fortunate here at home. But wait, you’re saying, isn’t this out of character? Aren’t you the one who said that for cause-related marketing campaigns “sponsorship is about eyeballs, [but] the sisters of the orphans and all their charity cousins think it's about tears. When it comes to cause-related marketing, they're only half right.”? Yes I did. And yes I still believe that. But I want to demonstrate that the principles of good cause-related marketing can scale up… as in the global Red campaign… as well as they scale down. This ad, which appeared in the local newspaper on Sunday, November 12, 2006 wrapping the comics page is for Les Schwab , which sells tires. Les Schwab, headquartered in Prineville, Oregon has about 400 outlets in seven western US states. Their prices are com...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.