Cause Marketing

I joined LinkedIn way back in 2005. I started this blog in October 2006. I was on Twitter early enough that the handle ‘ paulrjones ’ was still available. In fact, it was so soon after it went live that the early adopters… tip of the hat to Jason Alba … who turned me onto it were using Twitter to enable lunchtime meetups. My LinkedIn account was half-finished for years before I could imagine any value in completing it. The blog paid off right away, but the value of Twitter puzzled me for months after I started using it. I’ve known about Facebook since the time when it was still limited to college-aged students. I joined Facebook pretty early, too. But I doubt if there’s anyone with the reach of these words that uses Facebook less than me. Simply put, Facebook leaves me cold. And that’s a problem for a marketer, because Facebook is close to being a marketer’s… and a cause marketer’s… dream. That’s why I was so glad when the friendly folks at O’Reilly , the tech publishers (et al), sen...