Cause Marketing

The cause marketing blog is, in large measure, an idea blog. It’s meant to help you, my faithful readers, to come up with ideas for better cause marketing. But ideas are easy. You gotta ‘ship’ as Seth Godin says, quoting Steve Jobs. Godin talks about ‘shipping’ in his recent book Linchpin . In one sentence it means that you must finish what you start, get it out the door, deliver your product or service, implement. In Godin’s case, he ships when his books hit the stores. I ship every weekday when a new post goes up on the cause marketing blog. Failure to ship is the usual reason why Donald Trump fires someone every Sunday night on The Celebrity Apprentice . Shipping is what Tom Hanks did at the end of his movie Castaway . Hanks' shipping in Castaway is lampooned in the video at the left. How can you ‘ship’ your cause marketing more effectively? There’s a lot of models out there, Godin’s included. The book Making Ideas Happen , from Scott Belsky has some ideas and tools on shipping....