Cause Marketing

This week is 'National Breakfast Week,' sponsored in part, as we shall see, by Kellogg’s. Why should we care? Because “1 in 5 children live in homes where breakfast is hard to come by.” What should we do? “Share Your Breakfast” on Kellogg’s corporate site or their Facebook page by saying what you had for breakfast this morning. I had a yogurt and oatmeal, so I entered that into the appropriate box. I was then invited to share that via Facebook or an email that included the following message: Help kids in need get off to their best starts. Share what you had for breakfast and Kellogg's will help provide a breakfast for a child in need. What happens? Kellogg’s donates one school breakfast, up to one million meals, each time you 'Share Your Breakfast.' Basically, Kellogg’s writes a check for up to $200,000. Kellogg’s cause partner is Action for Healthy Kids , a consortium of 70 or so organizations like the Whole Grains Council, the American Academy of Pediatrics an...