Cause Marketing

For three generations… since 1950… the United States Fund for UNICEF has sponsored Trick or Treat for UNICEF a door-to-door fundraiser conducted by children and meant to take place on or around Halloween, October 31. In 60 years Trick or Treat for UNICEF has raised $164 million, an average of $2.7 million a year. Not bad! But the problem, if you can call it that, is that the campaign has traditionally generated the donations in cash, with all the attendant challenges that entails. Moreover, the people who donated last year are likely to be unknown to the United States Fund for UNICEF and almost certainly forgotten by the kids, meaning there’s little continuity from year to year. Surely there’s a role here for technology. And indeed the United States Fund for UNICEF has embraced a slick new way for kids to Trick or Treat for UNICEF. Today kids can Trick or Treat for UNICEF, raise good sum of money and never touch a single nickel of it. This Halloween the kids can print out a canister wr...