Cause Marketing

March Madness won’t start for another week or so, but as an adopted Canadian, I’m already thinking about who will win the Stanley Cup, probably some time in June. The Stanley Cup is the most storied trophy in professional sport in North America, dating to 1893. Unlike other trophies it’s permanent. That is, a new trophy is not made for each championship. It’s also the only trophy that is engraved with the names of the players and management from each championship team. How do they manage that without making the trophy too ginormous to hoist, even for the Great One as seen at the left? Well the trophy itself stays the same size; about three-feet tall and 35 pounds. It features a cup at the top with graduated bands or rings below that. Beneath those are five larger bands of the same size. Each of those bands has space for 13 championships. As they fill, the band at the top is removed and displayed at Hockey Hall of Fame and a new blank band is added to the bottom. Using this method, the...