Cause Marketing

Donate a gently-worn coat at a drop-off box at one of more than 450 Burlington Coat Factory stores in 45 states and Puerto Rico and you’ll get a coupon for 10 percent off your total purchase at the store. The charity partner is One Warm Coat . The campaign began October 29, 2010 and runs through January 17, 2011. This is the campaign’s fourth year with Burlington and the media sponsor ABC’s morning show Good Morning America . In 2009-2010 the drive generated 220,000 coats, an average of almost 500 per store and 24 percent more than the year before. Judging from the coverage Good Morning America lavishes on this promotion it’s plain that ABC loves this promotion. In fact, if you’ve donated or received a donated coat, Good Morning America’s producers want to hear from you. Maybe you saw Heisman Winner Cam Newton donating a coat on a recent Good Morning America or the stars of “Wicked” or the stars of “Billy Elliott,”or the cast of “Next to Normal,” or the X-Games Champions Sarah Bur...