Cause Marketing

I Detect Hints of Hickory with Subtle Notes of Rosin and Glove Leather Late in May three star players from the Atlanta Braves baseball team debuted their latest charitable endeavors, table wines from Chile and Spain with the bottles featuring their images and with proceeds from the sales benefiting the charities of their choice. The players … Chipper Jones, Brian McCann and Tom Glavine… unveiled Chipper Chardonnay, McCann Merlot, and ( wait for it ) Cabernet Glavignon. They sell for around for $14 at retail outlets like Kroger and Wal-Mart and proceeds benefit the Miracle League, the Rally Foundation for Childhood Cancer Research and CURE Childhood Cancer respectively. The Atlanta trio join professional baseball players from the New York Yankees, Boston Red Sox and Cincinnati Reds and several legends of the game with their own labels . There are two former NFL players...Dan Marino and Bobby Herbert... with labels, and two players from the National Hockey League. Two special labels for ...