Causemarketing.biz is, in large measure, an idea blog. It’s meant to help you, my faithful readers, come up with ideas for better cause marketing. But ideas are easy. You gotta ‘ship’ ‘em as Seth Godin says, quoting Steve Jobs. Godin talks about ‘shipping’ in his recent book Linchpin . It means that you must finish what you start. Get it out the door. Deliver your product or service. In Godin’s and Jobs’ formulation, to ship means to implement. In Godin’s case, he ships when his books hit the stores. I ship every weekday when a new post goes up on causemarketing.biz. Failure to ship is the usual reason why Donald Trump fires someone on The Celebrity Apprentice . How can you ‘ship’ your cause marketing more effectively? There’s a lot of models out there, Godin’s included. The book Making Ideas Happen , from Scott Belsky, which I can recommend, has some fine ideas and tools on shipping. For my part, I’m partial to the model from IDEO, the hotshot Palo Alto, California design firm. Belsky...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.