Cause Marketing

Look at the illustration on the left. Now read the copy. Now back to the illustration. Now read the copy. Sadly, the illustration doesn't really illustrate the copy, does it? I'm not a graphic designer or an art director. So I'm at a loss to explain the graphic design for a cause marketing campaign that was being promoted with table toppers at a Corner Bakery in Denver last week. Here's the campaign: When you buy a BBLT or a Chilled Berry Almond Swiss Oatmeal at Corner Bakery, they'll donate a "portion of the proceeds" to community gardens in the form of a grant. There's just such a garden about a block and half from where I saw this table topper, although I don't know if it's targeted to receive a Corner Bakery grant or not. I guess I sorta get the tomato plant changing hands. Although why you'd transplant it with a green tomato on I can't imagine. But where's the illustration of the BBLT and the Chilled Berry Almond Swiss Oatmeal...