There’s probably five or so businesses that cubicle drones (and others) tend to dream of starting: a winery; a restaurant; a specialty retail store; a food business based on an old family recipe; or a toy business. But look at something like the Inc 5000 and you’ll see tons of companies that perform some B2B function and relatively few that face the consumer, all those dreams notwithstanding. But two brothers Chris and Will Haughey actually started a consumer-facing toy company whose success is due, in part, to the way they strategically wove cause marketing into their business model. The company is Tegu , an eponym for Tegucigalpa, the capital city of of the Central American country Honduras where the toys are manufactured. Tegu makes wooden blocks of sustainably harvested hardwood that are stuffed with magnets. The result is a toy that’s more interesting to kids than just blocks, and the very opposite of something mind-dumbing, like Angry Birds. Here’s the cause marketing part. Whe...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.