Cause Marketing

Here’s a golfing promotion you could run in advance of and in conjunction with your charity tourney this summer. It features tons of celebrities from the worlds of sport, politics, entertainment and golf, a sweepstakes component, and dinner and breakfast with funneyman Will Ferrell. Here’s how it works: Celebrities are pitted against each other in something like a NCAA Tournament bracket. Then people vote on who they’d like to see advance based on the parings on Facebook or at the website . There’s no seedings to speak of so it’s basically a straight popularity contest. The person who picks the most brackets correctly wins tickets to play at Ferrell's Will Powered Invitational at Pebble Beach October 28-30, 2011. One hundred people will win a runner’s-up prize of a $50 gift card from Golfsmith , so all the eggs are in one basket. Golfsmith along with Golf Magazine are the major sponsors. The beneficiary is Cancer for College , a scholarship charity for cancer survivors whose relat...