U2 gets my vote as the best cause marketers in rock and roll based on their efforts on behalf of [RED] and Bono’s own cause-marketed clothing line called ‘Edun.’
But which country act earns honors as the best country music cause marketers?
If you twisted my arm today I’d say the Zac Brown Band .
Marketing bands and their music these days is a whole lot different than it was when the labels did all the promotions (and took the lion's share of the revenue). File sharing changed all that.
When anyone can find your music for free on the file sharing websites, you can't rely on download sales alone for all your revenue. The resulting lower profit margins for the labels demands that bands assume greater responsibility for their own promotion. For the very smartest bands these new revenue models can actually be more lucrative.
The Zac Brown Band, a country music act, uses cause marketing as a part of its promotional mix.
Regular readers will remember that back in Jul...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.