Most cause marketing is hosted by companies that face the consumer; retailers, restaurants, and the like. But B2B cause marketing has long existed, if on a much more modest scale than consumer-based cause marketing. The usual sticking point is foot traffic. Your average warehouse just doesn’t generate enough foot traffic to support something like a paper icon campaign. That’s why B2B cause marketing, when it’s done, usually takes a different tack. Toolmex , in Natick, Mass., supplies the industrial marketplace with things like power chucks, end mills, milling inserts, electric motors, and CNC lathes. Few of us have ever set foot in a place like Toolmex. So what kind of cause marketing does the company do? Well, you could describe it as gateway cause marketing for a B2B supplier like Toolmex. Here’s a couple of paragraphs from the press release : “Toolmex Industrial Solutions is proud to support Toys for Tots this holiday season, and is helping to make the holidays brighter for di...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.