Right now the monster RED campaign is drawing all kinds of fire for spending dollars to make pennies. The rhetoric is flowing hot and fast in the new media and the old. A reporter for Newsweek even approached me for my opinion. I hope she quotes me. In the event she doesn't, I’ll post half her questions and my responses today and the remainder on Thursday. On 3/9/07, Bennett, Jessica 1234@newsweek.com > wrote: hi paul, ok, feel free to pick and choose from these and contribute your own thoughts if you think there's anything i've overlooked. also let me know if you've got any suggestions of background info or studies i should look into. 1. what's the premise behind cause marketing, why does it work, and how pervasive is it today? A lot of things are called cause marketing that are probably mislabeled. As I think of it cause marketing is generally a promotional tactic meant draw on the appeal of a cause to help sell a product for a company. Like most promotions, th...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.